Realtor of Excellence

Overview

Change has been intimately involved in the development of the Realtor of Excellence brand. The required input was to research, create and roll-out the entire brand and business development strategy that would not only redefine the real estate business model in the face of a new modern era of property transaction, but would also future proof the business which already enjoyed a 30 year track record.

The result is the first cloud based real estate business in South Africa that has removed the franchise model by placing the agent at the centre of the brand. The resulting business and brand strategy saw the ability to deliver an extremely competitive business and brand with diversified the revenue streams with the creation of white-labelled partnerships. The business has grown over 30% since implementation in 2012.

DELIVERABLES
  • Business Development
  • Brand Strategy
  • Brand Architecture
  • Identity Design
  • Visual Language Development
  • Brochure Design
  • Digital Strategy
  • Integration Strategy

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