Change was tasked with the re-brand of Pixel Foundry, a trade business that hosts and markets some of the top commercial photographers in South Africa.
The solution required this established industry brand to not only increase credibility and awareness within their industry, but also to coexist and promote public trust in a new consumer brand, Pure Pix Portraiture. The resulting brand and architecture is built around a story steeped in the history of photography. The very knowledge of photographic history answers to the required trade credibility, while the story itself, answers to the consumer. Watch the Birdie!
Visual Language Development
CG06 Dolphin Beach, Marine Drive, Blouberg, Cape Town