Change-Thought equals innovative fusion. Our simple but effective approach allows us to create remarkable, honest and sophisticated brands. Brands that engage and deliver the brand story to the right target market!

Simon Borchert

Strategy Partner

Simon is a socially and environmentally-minded brand and business strategist with an insatiable desire for ocean and outdoor adventure. With 15 years experience, Simon truly believes anything is possible and has delivered innovative, profitable solutions to some of South Africa’s leading companies and brands such as Media 24, Distell, Real Group, Pixel Foundry and Africa Geographic to name but a few. But when not creating strategies you can find him either swimming, yacht racing, in the bush somewhere or working on The Ripple Effect – an endurance sporting events charity he created in 2009 to help people make a difference simply by doing what they love.

Change-Thought is a multi-disciplinary design agency situated in Cape Town, South Africa. We have a small, dynamic in-house team with international experience.

Change-Thought focus on strategic solutions, bespoke design and digital experiences that create and build meaningful connections between brand and consumer, nationally and internationally.

The Change-Thought philosophy of Change means that you always get the right solution and we aim to collectively explore and realise the true potential of your brand.


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